Big FM 101.2 MHz
With the theme of ‘Big Information, Big Entertainment’ BIG FM 101.2 MHz is On-Air since March 2009. They are running in mixed format by way of multiple media contents like News Bulletins to Talk shows, Call-ins to Music base programs, Game shows to Reality base competitions. It is run by radio professionals and young entrepreneurs who have more than 12 years of experiences in radio and journalism.
Because the radio professionals they have are the pioneers of Pokhara, they are loved and praised by listeners. Excellency of their radio job is not just claimed or so called, years (2009, 2010 and 2011) of Surveys and research of different organizations like Neilson Nepal Pvt Limited says ‘BIG FM 101.2 MHz is the top-most tuned FM radio in Pokhara and western region’. Its 1 Kilowatt power reaches more than 20 districts around Pokhara.
SOMETHING BEHIND THE CURTAIN
- A group of Youth Media Persons from different local media discuss on their concepts and passion about radio
- So, why not a Radio, lead by youth, by themselves?
- They found it a Really Challenging and Enjoyable, Enjoyable and Responsible, Responsible and Change Making, Change Making and Peace
- There are already more than 16 stations ON-AIR, but 16 or 17 or else!!! It is just the Quantity not the QUALITY!!!
- For QUALITY, with the aim to Apex, Success, Business, Free Press, The PBC (Pokhara Broadcasting Company P Ltd) is established in Sep 2008
- Then BIG FM 101.2 MHz run by PBC goes ON-AIR in March 2009
- To become the best and unique entertainer and a credible media for quality information.
- To provide credible and quality news and entertainment
- To promote Nepali music
- To give the ultimate platform for the talents (i.e. Music, Literature or any creative and innovative idea)
- To provide the best medium for advertisers
- To institutionalize the Entertainment Journalism in Radio
- Communication for the positive change towards Dutiful Freedom, Peace and Development.
- Urban, Semi Urban (Pokhara, Lekhnath, Hemja, Damauli, Dulegauda, Khairinitar, Dumre, Gorkha Bazar, Kushma)
- Villages (VDCs and villages of more than a dozen districts)
- Peasants, Minorities (Specified Schedule)
- 1000 Watt power (1KW) [50km far from broadcasting place]
- 8 Bay Antennas (First time in Pokhara)
- Experienced and capable Program Producers and Newsmakers (most of the promoters are Radio Professionals, they have more than 7 years experience in the media field)
- Every program targets the specified group of listeners, which is the best medium for advertisers to go into
DAILY DIRECT LISTENERS’ PARTICIPATION
- 1000 and more (Call-ins, SMS, Letter, Email, Chat rooms)
- Kaski, Tanahu, Syangja, Lamjung, Gorkha, Parbat, Baglung and Prithvi Highway
- Fully (Kaski, Tanahun, Gorkha, Lamjung, Syangja, Parbat)
- Partially (Baglung, Myggdi, Manang, Dhading, Chitawan, Rasuwa, Nuwakot, Kapilvastu, Nawalparasi, Gulmi, Arghakhanchi, Palpa etc)
- News Bulletins (Informative)
- Interviews (Interactive)
- Radio Drama (Educative, Persuasive)
- Reality Shows (Competitions)
- Musical (Full Entertainment)
- Live Shows (Indoor, Outdoor)
- Mixed (info-mercial, Info-tainment, Info-edu-tainment) etc
- 19 Hrs (05.00 to 12.00 midnight
- BIG FM UNIK CHHA